Get a primer on product usage data: learn what it is, how you can use it to understand customer behavior, and how it might help you find your next deal
The old methods for qualifying leads probably won't work when you introduce a product-led motion. Get a new framework for product-led lead qualification.
Product-led growth CRMs give product-led revenue teams a more complete view of their users and while prioritizing which users sales teams should engage
Recruit GTM leaders and find open product-led growth roles in sales, marketing, operations, and product management at some of the leading PLG companies.
It just got easier to get your most important data into Pace regardless of where it's currently stored. See Pace’s new data onboarding workflow in action.
In the final 2 parts of this series on building your own PLG CRM, you'll see how to sync your data into your CRM and start to build some basic automations.
In the next part of our series on building your own product-led growth CRM, we dive into mapping objects in your new CRM to the entities in your SaaS product.
In part 1 of this series on building your own product-led growth CRM, we'll explore how to model your data to map to key moments in your customer journey.
Product-qualified leads (or PQLs) are like MQLs but modified for a product-led world. Getting your PQL strategy correct can be more of an art than a science.