So you've decided to roll out a product-led motion to improve efficiency and offer the self-service experience buyers want. One thing you may want to know: the way you have been qualifying leads probably won't work anymore. In this post, we discuss a new framework for lead qualification for PLG.
A category of tools has emerged that some call “PLG CRMs." This new category of tools promises to help teams looking to drive product-led revenue get a fuller view of their users, how they interact with the product, and who is most likely to benefit from human intervention.