Many of the tactics Andrew uses to accelerate growth at NoonBrew are also relevant to go-to-market teams at PLG companies so, alongside each of Andrew's insights, I'll be sharing ways to apply Andrew's tips to a B2B SaaS company.
So you've decided to roll out a product-led motion to improve efficiency and offer the self-service experience buyers want. One thing you may want to know: the way you have been qualifying leads probably won't work anymore. In this post, we discuss a new framework for lead qualification for PLG.
Our goal at Pace is to be the underpinning software for the hybrid go-to-market strategy. In support of that mission, we are excited to formally announce that we’ve raised a $5M seed round led by Work-Bench with support from former MongoDB founder, Kevin Ryan and his fund, AlleyCorp.
A category of tools has emerged that some call “PLG CRMs." This new category of tools promises to help teams looking to drive product-led revenue get a fuller view of their users, how they interact with the product, and who is most likely to benefit from human intervention.
I recently caught up with Chris Hatfield, founder of Sales Psyche. Chris works with sellers on their mental wellness. He shared tips for spotting the early warning signs of burnout, building a more mindful work environment, and what leaders can do to understand their employees better.
Pairing both sales-led and product-led strategies into a single go-to-market motion can unlock the benefits of each while mitigating the downsides. A hybrid motion relies on PLG to acquire customers at scale while overlaying sales where complexity, risk, or customer preference requires it.
Having led growth at companies in both B2B and B2C, Hila Qu has rare, first-hand experience with what both of these transformations look like up close. Hila was kind enough to sit down with me and share her perspective on some of the topics that are top-of-mind for many product and revenue leaders.
We have spent the past several months meeting with hundreds of sellers and sales leaders navigating the transition to product-led growth (PLG). I sat down with Pace’s CEO and co-founder, Justin Dignelli, to cover some of the most frequently asked questions about PLG he gets from sellers.
Sellers are no longer the gatekeepers for using and buying products. Successful reps are mediators, distilling the challenges of disjointed teams into cohesive business pain points, and orchestrators, thoughtfully deploying the right tactics and resources to build consensus.