The Pace Blog

March 16, 2023

Product-led sales has gained a lot of attention over the past year. But with any hype comes myths and misconceptions. So, let's separate fact from fiction when it comes to PLS and hybrid GTMs.

Marketing & Growth

Comparing product-led vs. sales-led vs. marketing-led growth

December 21, 2022

How does PLG compare with marketing and sales-led growth? Get an overview of these popular go-to-market motions, when to use them, and where they fall short

Marketing & Growth

Beating the Final Boss: Selling to the CFO

December 14, 2022

In the more challenging financial environment, how do you sell to finance leaders like the CFO?

A Seller's Guide to Product Usage Data

November 29, 2022

Get a primer on product usage data: learn what it is, how you can use it to understand customer behavior, and how it might help you find your next deal

Operations & Data

Lessons from Google and Stripe: Talking Sales and Product-Led Growth with Jeanne DeWitt Grosser

November 10, 2022

Jeanne DeWitt Grosser, Head of Americas Revenue at Stripe, lets us in on her career journey in sales, her thoughts on the hype around product-led growth, and her predictions for the future of enterprise sales.

Introducing our Insights Builder

October 20, 2022

We’re excited to lift the veil on Pace’s new Insights Builder. In a matter of minutes, you can empower your sales and success teams with timely product usage information and drive conversion, upsell, and expansion.

Company news

Marketing & Growth

How NoonBrew got 50,000 customers in their first year

Rez Khan

September 21, 2022

A former sales rep, Andrew Case is the CEO of NoonBrew, a viral tea brand that eliminates the afternoon slump. Here's how to adapt Andrew's best growth tips for PLG

What role does sales development play in product-led growth?

September 15, 2022

As companies adopt product-led approaches, how does the role of sales development change? We explore how SDR teams can help drive growth at PLG companies.

Beyond BANT: Lead qualification for product-led revenue teams

September 7, 2022

The old methods for qualifying leads probably won't work when you introduce a product-led motion. Get a new framework for product-led lead qualification.

Operations & Data

The 7 Must-Read Books for Product-Led Sellers

Doron Greenspan

August 30, 2022

See our top picks for the best PLG books for SaaS sellers. These reads are great for learn new skills or just getting a refresher on the fundamentals.