A category of tools has emerged that some call “PLG CRMs." This new category of tools promises to help teams looking to drive product-led revenue get a fuller view of their users, how they interact with the product, and who is most likely to benefit from human intervention.
Pairing both sales-led and product-led strategies into a single go-to-market motion can unlock the benefits of each while mitigating the downsides. A hybrid motion relies on PLG to acquire customers at scale while overlaying sales where complexity, risk, or customer preference requires it.
Having led growth at companies in both B2B and B2C, Hila Qu has rare, first-hand experience with what both of these transformations look like up close. Hila was kind enough to sit down with me and share her perspective on some of the topics that are top-of-mind for many product and revenue leaders.