Jeanne DeWitt Grosser, Head of Americas Revenue at Stripe, lets us in on her career journey in sales, her thoughts on the hype around product-led growth, and her predictions for the future of enterprise sales.
Many of the tactics Andrew uses to accelerate growth at NoonBrew are also relevant to go-to-market teams at PLG companies so, alongside each of Andrew's insights, I'll be sharing ways to apply Andrew's tips to a B2B SaaS company.
So you've decided to roll out a product-led motion to improve efficiency and offer the self-service experience buyers want. One thing you may want to know: the way you have been qualifying leads probably won't work anymore. In this post, we discuss a new framework for lead qualification for PLG.
I recently caught up with Chris Hatfield, founder of Sales Psyche. Chris works with sellers on their mental wellness. He shared tips for spotting the early warning signs of burnout, building a more mindful work environment, and what leaders can do to understand their employees better.
Pairing both sales-led and product-led strategies into a single go-to-market motion can unlock the benefits of each while mitigating the downsides. A hybrid motion relies on PLG to acquire customers at scale while overlaying sales where complexity, risk, or customer preference requires it.
We have spent the past several months meeting with hundreds of sellers and sales leaders navigating the transition to product-led growth (PLG). I sat down with Pace’s CEO and co-founder, Justin Dignelli, to cover some of the most frequently asked questions about PLG he gets from sellers.
Sellers are no longer the gatekeepers for using and buying products. Successful reps are mediators, distilling the challenges of disjointed teams into cohesive business pain points, and orchestrators, thoughtfully deploying the right tactics and resources to build consensus.